Topple Ad Network

The Brief

In a world where major ad networks impose increasingly strict restrictions and guidelines, many companies struggle to launch campaigns and grow their businesses. Topple has taken on the mission of restoring free speech for those who feel unheard, embracing a straightforward philosophy: brands can advertise anything they want as long as it’s legal in the jurisdiction it’s being advertised in. Our task was to create a user-friendly yet powerful ad platform that embodies and supports Topple's philosophy.

Objectives

Provide monetization opportunities for high-quality websites unfairly blacklisted by major ad networks.
Enable advertisers to launch campaigns freely, as long as they comply with legal requirements.
Help brands connect with underserved audiences across America through impactful ads.
Create a transparent and inclusive advertising ecosystem that challenges bias in AdTech.

Target audience

Independent Publishers: entrepreneurial, focused on news, lifestyle, or niche content, seeking fair monetization opportunities.
Advertisers and Marketers: Results-driven, value transparency, looking to reach politically diverse or underserved audiences.

The Approach

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Technical Research

Our journey began with extensive technical research to understand the challenges and opportunities in the ad-tech space. We analyzed existing platforms, identified gaps, and explored the latest technologies to ensure Topple could deliver fast, reliable, and scalable solutions. From optimizing ad delivery systems to implementing advanced targeting algorithms, every decision was driven by our commitment to performance, user experience, and innovation.

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Developing the Brand

When we set out to build Topple, our goal was to create more than just a platform—we wanted to establish a brand that stood for trust, innovation, and inclusivity. From the start, we focused on crafting a bold identity that reflected our mission to empower free speech and give unheard voices a platform. By staying true to our values, delivering a user-friendly experience, and maintaining transparency, we’ve positioned Topple as a trusted partner for advertisers and publishers who crave freedom and flexibility in their campaigns.

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Full-Stack Development

Building Topple required a seamless collaboration between front-end and back-end development to create a platform that is both powerful and user-friendly.

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Outcomes

Since its launch in 2021, Topple has delivered over 4 billion digital ad experiences within its first year and continues to empower thousands of publishers to connect with their target audiences.

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